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The Recovery Room
Weekly protocols on breathwork, ice, and inflammation — written for bodies that took damage.
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A Riley Cote Project · Philadelphia
Built from the hits.
For the bodies that took the damage. Professional-grade recovery born from the brutality of the ice and the long walk home.
BUILT FROM THE HITSMILEAGE CLUBBORN ON BROAD STREETTHE NEW TOUGHRECOVERY IS THE EDGEEVERY WARRIOR LEARNS TO HEALBUILT FROM THE HITSMILEAGE CLUBBORN ON BROAD STREETTHE NEW TOUGHRECOVERY IS THE EDGEEVERY WARRIOR LEARNS TO HEALBUILT FROM THE HITSMILEAGE CLUBBORN ON BROAD STREETTHE NEW TOUGHRECOVERY IS THE EDGEEVERY WARRIOR LEARNS TO HEAL
Manifesto / 001
The toughest people need recovery too.
Bullies isn't a wellness brand. It's structural maintenance for the ones who lived hard — fighters, blue-collar workers, athletes with mileage. We're rebuilding what masculinity looks like after the chaos: discipline, breathwork, sleep, repair. Toughness, evolved.
Recovery
Inflammation, sleep, repair
Resilience
Nervous system regulation
Longevity
Daily wear & tear protocols
Riley CoteFounder
Chapter 01 — The Debt
Eight years
at the center
of the impact.
Riley Cote spent his NHL career as one of the league's most feared enforcers — heir to the Broad Street Bullies legacy. The trade-off wasn't just physical. It was a compounding debt of trauma, inflammation, and identity.
Bullies was forged in the search for what comes next. Breathwork. Cannabis education. The discipline of healing. This isn't softness — it's the same grit, pointed inward.
Read the full story→"Eventually, every warrior has to learn recovery."
The Movement / 002
The new tough.
A community for fighters, ex-athletes, and anyone with mileage. Rituals, education, and a locker room that travels with you.
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Mileage Club
Founding members get early product, screenings, and locker-room sessions with Riley.
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Wear & Tear Society
Stories from athletes, fighters, and tradesmen on what it actually takes to rebuild.
Enter →Ecosystem / Coming 2025
The longevity
kit.
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Topical
Heavy Balm
Full Spectrum / Arnica / Menthol
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Capsule
Daily Armor
CBG / Lion's Mane / Adaptogens
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Drink
Cold Snap
Electrolytes / Functional / 10mg
Editorial / 003
The Recovery Journal
Protocol · 8 min read
The silence after the shift: regulating the nervous system after impact.
How breathwork and cold exposure are replacing the post-game pills for the next generation of athletes.
Education
Cannabinoids for traumatic brain injury recovery.
Heritage
Broad Street roots: why the toughest era needed a healing chapter.
Founding Members / 004
Enter the
locker room.
Get the founding-member drop, the first podcast episode, and protocols you won't find anywhere else. For the ones who know the cost of the game.